This policy explains how Petzaa creates content, how it is funded and how we keep it accurate. We publish it so you can judge our recommendations for yourself.
Our purpose
Petzaa aims to provide useful pet information, independent research, clear product comparisons and practical buying guidance for UK pet owners.
How content is researched
Guides are based on product specifications, manufacturer documentation, UK welfare guidance from recognised organisations, and analysis of genuine owner experiences. We explain our criteria in each buying guide. We do not copy or reproduce customer reviews from retailers.
Funding and affiliate links
Petzaa earns money through affiliate links, primarily the Amazon EU Associates Programme. If you buy through our links we may receive a commission. This is how the site is funded, so we do not claim to be completely independent of commercial interests — but we are editorially independent: no brand pays to be included or ranked, and commission rates never influence our picks.
Prices and availability
We do not publish prices, because they change constantly. Our buttons take you to the retailer where you can see the current price and availability.
What we will not do
- Invent star ratings, review counts, statistics or awards.
- Claim to have tested products we have not tested.
- Create fake experts, veterinarians or testimonials.
- Use fake discounts, scarcity or urgency.
- Give veterinary diagnoses or treatment plans.
Health content
Health-related articles provide general educational information only. They are not a substitute for advice from a qualified veterinary surgeon who knows your pet. If you are worried about your pet, contact your vet.
Corrections and updates
Every article shows its published and last-updated dates. If you spot an error, please contact us and we will review and correct it promptly.
Use of AI tools
[Owner to complete: state honestly whether and how AI tools are used in drafting, research or editing, and confirm that a human reviews every article before publication.]